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There were about 25 customers waiting on Saturday as the doors opened, and we remained busy with many walk-ins throughout the day.
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We were able to wrangle a cover blurb on our suburban papers (total circulation around 100,000) with a photo and feature article covering Spider-Man, Free Comic Book Day and our store remodeling and sale. Saturday was a solid success at our shop here in Norridge, Illinois just outside Chicago. John Stangeland, owner of Atlas Comics, Norridge, IL The true test will be if any of the new people that visited our store will be back. Once they were here probably 1 in 5 bought something else. So all in all FCBD was a very good tool to bring people into the store. I must have had 4 or 5 tables filled most of the day with guys learning the game and that translated into sales. The biggest upshot was that Saturday was our best single day ever! Sales were awesome! In addition to the free comics, we were running demos of the Marvel HeroClix game all day long too. Everyone was pleased with the day ( X-Men/Micronauts #1 rules as a give away book!) We dug into our storeroom and pulled another 3000 or so issues that we were 'overly blessed' with and converted them to part of the FCBD materials in addition to the goodies that were branded for the event. to 8 P.M., when we closed, the store had people in looking at the other goodies as well as getting their free comics. In addition, our weekly email lists and web page updates for the last 10 weeks have been hyping the event so we had very nice coverage.įrom 11 A.M. to promote FCBD on one of the weekend news shows. And my business partner was on the news at 8:30 A.M.
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We added a scrolling line to our regular TV commercial mentioning FCBD the week prior to the event. Our local paper ran a very nice article with a picture of our store interior and Spider-Man goodies on Friday. and took us nearly 4 hours to clear the deck to a manageable number! We used the press release kit that Diamond and FCBD provided to get the word out to the local media outlets. We had an awesome turnout for FCBD! About 75-100 people were in line to get into our store before we opened on Sat. My name is Darin Batten and I am one of the co-owners of All-Star Comics & Games in Mishawaka, Indiana (right next to South Bend, IN and the University of Notre Dame). Hope this becomes an annual event.ĭarin Batten, co-owner of All-Star Comics & Games, Mishawaka, IN
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Besides the free comics we had a back issue sale, all toys 10% off and Bella the Clown to do face painting (full-face Spidey masks for kids going to the movie were the most popular). However due to a front page photo and article on the Saturday AM paper we had a huge turnout - over 200 sets of free comics given away - 90% to kids 12 & under! It was great. I was concerned about the lateness of the media coverage nationwide and didn't know what type of response I'd get.
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Tom Davis, owner of The Bookshelf,Tallahassee, FL My name is Tom Davis and I own The Bookshelf in Tallahassee, FL. I'd definitely do it again and thanks to the companies for all getting together for this!! Everybody seemed happy and the customers that just happened to come by not knowing anything about FCBD were happy. We also gave away 3 mini busts in a free drawing - Spider-Man, Green Goblin, and the Spider-Man/Peter Parker. We gave away 1 each Spider-Man, Star Wars, Tomb Raider, JLA, and the Matrix books to each customer and we had about 5000 issues of '90's type back stock out where everybody could also pick 5 free books from there. I kind of had my doubts going into the weekend but I actually was surprised about it. The store name got in the paper so that was cool.
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Parts of the interview made the paper but nothing was mentioned about Free Comic Book Day. The reporter was in the store for about an hour talking with customers and me and one of my employees.
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We got some plugs from the radio station, and the newspaper came out and did an interview but it was mostly questions about the Spider-Man movie. I also placed an ad in the newspapers' classifieds section and ran it all week.
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I sent out the press release along with the free comics and some store t-shirts to the 3 major news stations, the local paper, and the major rock radio station here. Our day turned out pretty good today, as we saw a lot of new faces that came in looking for the free comics.
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